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Business Policy by Dr. Mridulesh Singh and Dr. Mayank Jindal is a concise and practical textbook designed to introduce students and early professionals to the fundamentals of business policy and strategic decision-making. The book, published in 2025 by SLC India Publishers (ISBN: 978-81-948817-4-2), serves as a core academic resource for courses related to strategic management, corporate planning, and organizational policy formulation. 

The book is structured to give readers a clear understanding of what business policy entails—setting the guidelines within which organizations operate to achieve long-term objectives. It begins with foundational concepts such as the definition, nature, and scope of business policy, explaining how organizations analyze their internal and external environments to make informed strategic choices. The text places significant emphasis on understanding vision, mission, and objectives, which form the strategic intent that guides all subsequent managerial actions. 

A key strength of the book is its balanced integration of theory with practical tools used in strategic analysis. It covers essential frameworks such as environmental scanning (including PESTLE and Porter’s Five Forces), SWOT analysis, and internal resource audits, helping students learn how to evaluate both opportunities and threats in dynamic business contexts. Readers also learn about growth strategies, competitive strategy formulation, and the role of top management in decision-making. 

Throughout the text, self-assessment questions at the end of units encourage reflection and reinforce learning. This interactive approach makes the book particularly useful for undergraduate and postgraduate students of business management, commerce, and related disciplines who are preparing for exams or aiming to understand strategic management in the real world. ResearchGate

Overall, Business Policy by Dr. Mridulesh Singh offers a structured, accessible introduction to how business organizations frame policy and strategy to thrive in competitive environments.

Business Policy

SKU: 978-81-948817-4-2
₹399.00Price
Excluding Sales Tax
Quantity
  • Book: BUSINESS POLICY

    Author: Dr. Mridulesh Singh & Dr. Mayank Jindal,

    ISBN: 978-81-948817-4-2

    Size: 5.5 by 8.5 inches

    Type: Paperback

    Price: 399 INR

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